Still relatively new—announced in the autumn of 2017—the Ignition marketing scheme is credited by many for turning around the fortunes of Open Road, which was founded by industry veteran and backlist champion Jane Friedman primarily as a vault of valuable backlisted titles in ebook format from some of the most notable authors and literary estates in the world. About Open Road Ignition Ignition is a suite of tiered marketing services that offers publishers, brands, and authors OR/M's consumer marketing and sales expertise. Open Road Integrated Media Ignition Announces Its Marketing-as-a-Service Third Quarter 2020 Results November 16, 2020 Usage Grows 54% as More Publishers Funnel More Content into ORIM’s Marketing as a Service (MaaS) Platform Continued Momentum as Publishers See Double-Digit Increase in Revenue from Titles on. The diesel engine, named after Rudolf Diesel, is an internal combustion engine in which ignition of the fuel is caused by the elevated temperature of the air in the cylinder due to the mechanical compression; thus, the diesel engine is a so-called compression-ignition engine (CI engine).

Many startups that launched at the beginning of publishing’s digital transformation later pivoted to find a way to actually earn a profit. Some succeeded; many didn’t. One of the oldest of the many digital publishing startups is Open Road Integrated Media, founded in 2009 by former HarperCollins CEO Jane Friedman and Jeffrey Sharp. Now led by Paul Slavin, the company has been gradually repositioning itself, shifting from its functions as a publisher to those of a marketing company.

That switch, Slavin said, doesn’t mean that Open Road is abandoning its role as a publisher of almost 11,000 backlist titles. What it does mean is that Open Road is devoting more resources to promoting e-book editions of backlist titles from other publishers.

Under its Ignition marketing services program, Open Road promotes titles from other publishers through its various digital platforms. When entering the program, publishers provide Open Road with a historical sales baseline for each title (such as 100 downloads per month). The publisher receives 100% of sales until the baseline is reached, after which Open Road and the publisher split the additional sales.

So far, surpassing the baselines hasn’t been a problem. According to the most recent data from Open Road, titles in the Ignition program have seen sales nearly triple from average sales before they were in the program. Thirty publishers put a total of more than 6,100 titles in Ignition last year.

One impetus for starting Ignition was that Open Road needed to find more content to promote to its readers. With a total of 24 million consumers viewing its six verticals last year, Slavin said, “we found we didn’t have enough content to meet demand.” He noted that every publisher that has participated in Ignition has put additional titles into the program. He believes publishers are attracted to Ignition because it helps solve their biggest challenge in the digital age: discoverability.

Open Road takes care of all of the marketing of titles in Ignition and places them in the appropriate settings. Its platforms include Early Bird Books, a daily e-book deals newsletter and website; The Lineup, aimed at fans of true crime, horror, the mysterious, and the paranormal; The Portalist, targeted to fans of science fiction and fantasy; Murder & Mayhem, for mystery and thriller readers; The Archive, for fans of history and nonfiction; and A Love So True, for fans of romance.

Slavin credits Open Road’s two data teams and its marketing group led by Mary McAveney for building a base of consumers. “Our job is to know what our consumers want,” Slavin said.

That knowledge has allowed Open Road to counter the downward e-book sales trend traditional publishers are encountering. “We’re not seeing any decline in e-book sales,” Slavin said. In January, sales of all of Open Road’s e-books, including those on Ignition as well as those sold from its own catalogue, rose 40% over January 2018, he noted.

The launch of Ignition also helped Open Road stay in the black after a number of years of losses. “We will never be not profitable again,” Slavin vowed. To that end, he is looking to add at least 7,000 new titles to Ignition this year from a combination of current publishers and new clients.

“I think we have the scale and understanding of the data to continue to drive this business,” Slavin said.

Have you been finding that your car won’t start in the mornings? Or perhaps when you’re out on the open road, you don’t seem to have the same levels of grunt and power as usual? One potential culprit could be your ignition coil, which helps turn the low voltage output of your battery into the little blue-white sparks that they are used to ignite the air fuel mixture in the engine.

What are the tell-tale signs that can give you an indication that the ignition coil is failing – giving you a chance to get to a mechanics, and avoid a breakdown on the open road?

How does the Ignition Coil Work?

The ignition coil functions as part of your ignition system, alongside the switch battery, alternator, spark plugs and distributor. Like a kind of reverse system to the adaptor units that you might use in the home (transforming high voltages into low voltages), the coil boosts the 12V charge from your battery into a whopping 20KV to 40KV charge to ignite the petrol.

Open up the ignition coil, and you’ll find two windings around an iron core, often immersed in oil to keep the part cool. When the coil is powered up, the outer coil is flushed with charge, creating a magnetic field. This is then shut off, collapsing the field, and sending the charge to the more tightly wound inner coil, which subsequently transforms the charge into the super high voltages needed to create the sparks necessary to ignite the fuel in the pistons.

Ignition Coil Problem Signs

Be aware of the following issues. Each one could give you an indication that you’re having issues with your ignition coil. And if multiple problems occur at the same time, then whilst this will help you narrow down the cause, it’s also an indicator that you need to get the professionals in, pronto.

Open Road Ignition Switch

Stalling and Misfiring

When the ignition coil is failing or experiencing problems, it often leads to pistons misfiring or simply not firing at all, as the charge is not delivered to ignite the petrol. If you’re noticing strange noises, accompanied by a poor response from the engine leading to jerks or vibration when idling, these can be tell-tale signs that the ignition coil is on its way out. In the worst case scenario this can lead to the car shutting down altogether, and stalling when you put your foot down on the gas.

Can’t Start the Car

If your car has only one ignition coil, then it may prevent the car from starting. If the battery is properly charged and all you seem to get when you try to turn the key or hit the button is a clicking sound, then you could be looking at a problematic ignition coil. If the spark plugs are not receiving the charge they need – then the engine will fail to fire up properly.

Less Miles to the Gallon

If your engine is not burning fuel properly, the engine will need more fuel to do the same amount of work, leading to decreased fuel efficiency. Additionally, when your ignition coil malfunctions, it can also create disparities in the oxygen sensor, sending the engine more fuel than is actually required. Be aware that putting this unspent fuel through your engine is also incredibly bad for the associated systems, and can cause damage to the catalytic convertor, which is often a very expensive part to replace.

Check Engine Light Illuminated on the Dash

Although the check engine light can alert you to a number of different problem situations – one of these could be a faulty or broken ignition coil. In such a situation, you have a couple of choices. Either get down to a mechanic who can perform an OBD-II check, or get a scanner so that you can check the codes yourself. Codes P0300 to P0312 indicate a misfiring, which could be the result of an ignition coil problem, whilst codes P0350 to P0362 are reserved on all systems to indicate ignition coil issues.

Backfiring

As we mentioned with the fuel economy problem, a faulty ignition coil will often lead to unspent fuel entering into the exhaust system. When this fuel comes into contact with the hot metal of the exhaust or catalytic convertor, it can instantly ignite and explode, creating a back-fire – a loud noise that booms out of the back of the car. Whether or not this is caused by an ignition coil problem, you should always get the issue investigated.

Oil Leak

The huge amounts of current and charge being transformed inside the ignition coil lead to heat dissipation. When the part is functioning normally, the oil usually helps get rid of this thermal energy. If the coil is broken however, this can lead to overheating, which will eventually crack the housing and the oil will start to leak out of the part.

Bad Spark Plugs

If you find that your spark plugs are faulty or worn out, then they can often draw more charge than is normally expected from the engine. This can often put too much strain on the ignition coil, damaging it over time. If you find you have spark plug problems, it’s definitely worth checking the ignition coil at the same time.

How to Avoid a Faulty Coil

Take the following precautions to keep your coil working properly and effectively:

• Regular spark plugs check – as we mentioned, faulty spark plugs can cause excessive drain on the coil, which will lead to it prematurely degrading. Keep the plugs in good order to prevent this from happening.

Open Road Ignition

• Inspect the coil casing – to make sure there are no oil leaks and pay particular attention to the wires connecting the coil to the electrical system. These can often give an early sign of problems as they will appear toasted if there has been a current drain problem.

• Regular service checks – pay attention to the manufacturer’s instructions, getting regular maintenance to ensure that your car is in good working order.

And Finally

Open Road Ignition Locks

Like all parts in your car, the ignition coil will degrade eventually. The huge amounts of charge and current that are constantly stored and discharged through the part take their toll and replacement becomes an inevitability. With a modicum of mechanical knowledge you can change the part yourself – or get down to a professional garage.